Trafalgar Entertainment takes on Bradford Live
The live entertainment company will be the operator for the refurbished 3,500 capacity venue from autumn.
The city centre art deco building was built in the 1930s, was saved from demolition, and restored with a £50m investment.
Fit-out will now begin on the former Odeon cinema, reinstating it as a live music hub for the city.
Howard Panter, joint chief executive at Trafalgar Entertainment, said: “Our immediate priorities include supporting and promoting Bradford as the UK City of Culture 2025 – and engaging with the Bradford 2025 team to deliver an exemplary programme of events during what is a milestone year for the city.”
Cllr Susan Hinchcliffe, leader of Bradford Council said: “After the challenges of the last 12 months, we can now look forward to seeing this iconic part of Bradford’s history open and playing a big part in Bradford’s future.
“The venue will be fully open in Autumn this year, and playing a part in our UK City of Culture celebrations prior to that as promised.
“Not only will the cultural events bring entertainment and enjoyment to the many, many people who will visit Bradford Live in the coming years, but also the investment we’ve made here will boost the local economy, and support the businesses of the District for years to come too.”
Helen Enright, also chief executive at Trafalgar Venues, added: “We also plan to use the venue’s secondary spaces – which are extraordinary – to host events, activities, conferences, weddings and parties, complemented by our first-class, event-planning, dining and hospitality services.”